With one attorney handling all intake, a growing legal team was missing 25% of inbound calls and watching valuable leads slip away.
This boutique property law practice specializes in real estate transactions, title transfers, estate planning, and related legal services. Their team of 10 supports high-value, often time-sensitive client matters. And because they don’t make solicitation calls, the business depends entirely on inbound inquiries from potential clients.
But with just one attorney fielding all new client calls, often while in court or handling existing caseloads, the team was missing a significant share of inbound opportunities.
“We’re definitely missing 20–25% of our calls. That’s around 15 a day.”
— Legal Assistant
Voicemails weren’t always promptly followed up on, and if the caller didn’t leave one at all, chances that they’d get a call back were slim.
They’ve already called five other law firms.
Potential clients were contacting multiple firms, and the team wasn’t getting to them in time.
“Nine out of ten times, that person’s not going to make their appointment. They called five other law firms after that.” A previous attempt to streamline things with a traditional IVR system only made matters worse.
“It was IVR hell. People would just drop off before reaching anyone.”
How the firm found JustCall
When call volumes grew and staff began voicing concerns about missed business, the team explored better options for managing lead flow. Hiring another full-time attorney for intake wasn’t cost-effective, and outsourcing to a third-party answering service risked compromising the firm’s personalized approach.
Instead, they chose JustCall’s AI Voice Agent to rewrite how first contact happened.
The Solution: JustCall’s AI Agent
A single, smart call experience. In just two weeks, they replaced their leaky front door with an AI-first flow designed around urgency, context, and capture.
Smart intake triage
The AI agent answers every call with a simple question:
“Are you a new or existing client?”
- New clients are prioritized and routed directly to the intake attorney or offered a quick callback if unavailable.
- Existing clients are either routed based on inquiry or guided to helpful resources.
FAQ deflection
The AI agent is trained to handle more than 30 common questions from existing clients, significantly reducing call volume for the attorney and support team.
Overflow & after-hours coverage
If the attorney is in court or off-hours, the AI agent answers the call, gathers context, and books a callback within 30–45 minutes, helping the team capture leads and follow up before they go cold.
Call logging & lead context
Every AI agent interaction is recorded, synced to the firm’s CRM and calendar tools, and shared with the attorney for a smoother follow-up.
Business impact: speed + savings = closed deals
- 25% more calls handled — without any hiring
- Over $100,000 saved in additional staffing costs
- $3,000/day in recovered revenue from missed leads
- Callbacks now booked in 30–45 minutes (vs. 24+ hours before)
- Significant drop in “lead drop-off” or missed opportunities
“With this 25% increase, we can handle more leads without hiring another salesperson. That’s huge for a small firm like ours.”
— Legal Assistant
Looking ahead: More efficiency, more clients
To further optimize costs and workflows, the team has introduced a direct-line policy for existing clients. New potential clients still go through the AI agent, ensuring it’s focused where it matters most: revenue-generating leads.
They’re also exploring:
- AI-powered appointment booking
- Lead qualification routing based on value
- More granular call data and reporting
“We were definitely missing business. Now, with JustCall’s AI agent, we’re actually getting back to people before they hire someone else, and that’s made all the difference.”
