Customer experience or CX essentially refers to how businesses engage with their customers at every stage of the buying journey. From marketing to customer support, it includes every function and interaction that occur between the customer and the brand.
Good customer experience refers to the positive feelings that customers have when they interact with your brand, product, or service. Companies that aim to deliver great customer experience are always striving to:
You can enhance your customer experience by:
To optimize the customer experience, implement the following best practices:
You can leverage technology to enhance your customer experience by: