Cloud Telephony

Why is cloud telephony a more reliable choice for your business?

Reliability is quality. How willing would you be to travel in a metro daily if it wasn’t on time? Similarly, would you pick up a business solution for your company that crashed and burned from time to time?

In business, simply being a reliable company has the potential of you being very successful. One such point of reliability comes from your company’s communication systems.

You wouldn’t want to constantly miss calls from your clients, or not remember what you talked to your clients about.

An even more embarrassing scenario is when you accidentally call ‘Client A’ about some information that you wanted to relay to ‘Client B’. Traditional landlines – as much as they are comfortable – have always been sources of such errors and shortcomings. Businesses have now been looking for alternatives.

What’s wrong with staying traditional?

If you are a fan of the sitcom ‘The Office’, you would remember the extensive telephones set up in the office space. The salespersons used them, to make client calls and close deals.

All their communication was done on a handheld landline phone plugged into the wall. All information regarding the call was written down manually. The telephones took up physical space, had huge scope for human errors, and eventually, the phone bills were massive.

On the contrary, VoIP phone systems or Voice over Internet Protocol is a cloud telephony system that has been making revolutionary advancements in the business world.

cloud telephony

This alternate cloud telephony solution to the traditional classical landline phones does not demand the physical connectivity a landline requires; all you need is a laptop with a stable internet connection and you are good to go. Let us delve further into this whole new world of cloud telephony.

People were full of doubts

In the beginning, people were reluctant to switch over to a cloud telephony system owing to how technologically advanced it sounded. The internet infrastructure a few years ago wasn’t strong enough to support web-based calls.

However, Internet speeds are lightning fast now. And with practically everyone being an owner of a sturdy laptop, VoIP services are easy to configure and set up.

Why choose cloud telephony after all?

When customers question the reliability of a cloud telephony solution, they are mostly concerned about the –

  1. Call quality – how clear the voice is, is there any latency in the protocol, and
  2. System uptime of the cloud telephony solution – will the software crash, will it open with delay, would it take too much time to load, etc.

When you switch over to a VoIP service like JustCall, you get much more than just an over the Internet phone call system.

Firstly, the cost per call is way less than what a traditional phone connection offers. The calls are transmitted and received over the Internet system i.e. cloud telephony.

VoIP circumvents the need of waiting for the landline to be installed in the office building. It also removes any setup or maintenance costs. Thus it helps make your ROI very high.

VoIP helps save money

As far as getting phone numbers is concerned, companies like Twilio work hard to provide you different categories of numbers. These include toll-free, local numbers, international numbers, etc, in the country of your choice. This gives you that extra local touch with the companies you are trying to do business with.

Everything is now on the go. Having traditional phones where you can answer calls only in your office hampers the scalability and functionality of the work. Quite possibly the most featured advantage of cloud telephony is its service mobility. You can install the app on your smartphone and make high-quality business calls from virtually anywhere in the world.

What more does cloud telephony offer?

What makes VoIP a much more attractive option is the surplus of world-class features it offers. Let’s have a look –

    1. Traditional landline phones could only make a single call via one device at a time, however, with VoIP you can make multiple calls at the same time, and it also offers features of conference calls.
    2. Auto Dialer which gives you the power to make most of your agent’s time by automating call dialing. You can make notes about your call during the call, and then add tags to your call. 
    3. The one-click call and one-click message option make it a much more easy to use technology. This not only reduces idle time and response time for all incoming calls but also increases agent talk time.
    4. Real-time analytics in the form of attractively hued graphs and plots. They show several tests like how many calls were missed, what was the average response time etc.
    5. Cloud telephony solutions enable you to integrate with your favorite CRM. Be it Salesforce, HubSpot, Copper, Slack, Pipedrive, etc, VoIP offers you easy and efficient integrations.

VoIP is reliable

However comfortable our old traditional phones might seem, the cloud telephony technology definitely boasts of some clear-cut advancements.

It’s not just the features but what power these features provide its users that is the game-winning opportunity here. Since all your calls are merged into a single view interface for all your employees, it flourishes team integration. The sales agents can better focus on the information flowing in and out. The work becomes streamlined making the processes faster and efficient.

Final thoughts: Reliability is embedded

You can preset where your calls will be forwarded in case you are not able to pick it up. You could have a queue of people who would receive the call in case it goes answered.

This way, even if your Internet goes down and you are not able to answer the call, your client won’t go unanswered. There would always be someone else on your team who would attend to your client.

You don’t only have the option to send the call to someone else but to redirect to your own personal mobile phone. Clearly, cloud telephony boasts of superior damage control in the case of server downtime.

Above all, it takes away a lot of issues faced with traditional telephony systems.

This makes your communication systems efficient and also provides you satisfied and happy customers.

To learn more about JustCall & see it in action, book a free demo today.

Apoorva is in charge of fostering customer delight for JustCall customers. He is passionate about tech that helps businesses keep customers first and found his calling with our product stack. He’s our go to guy for all things CX and loves to blog about CX Strategy, CX Tech Stack and building a Customer First Culture.

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