- \r\n
- Improved deliverability<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
If this ain\u2019t enough for you, we have the stick i.e., you are looking at the risk of additional filtering if you don\u2019t move to 10DLC.<\/p>\r\n\r\n\r\n\r\n
Either way, 10DLC is the way forward for businesses already using 10-digit phone numbers and JustCall is helping you make the move.<\/strong><\/p>\r\n\r\n\r\n\r\n
Let\u2019s understand a bit more about 10DLC (10-Digital Long Code).<\/p>\r\n
Recommended reads<\/h4><\/div>
- Title 1<\/a><\/li>
- Title 2<\/a><\/li>
- Title 3<\/a><\/li><\/ul><\/div><\/div>\r\n\r\n\r\n\r\n
The Story<\/h2>\r\n\r\n\r\n\r\n
Messaging using a 10-digit phone number was initially designed to be a P2P (Peer-to-Peer) service. The Carriers intended it for non-commercial use.<\/p>\r\n\r\n\r\n\r\n
Carriers advised businesses leveraging A2P (Application-to-Person) to use the short code numbers (5 to 6 digits) or toll-free numbers<\/a> for bulk messaging<\/a>. However, short code numbers were expensive, and toll-free (non-local) numbers reminded customers of scammers.<\/p>\r\n\r\n\r\n\r\n
As a result, businesses started using low-cost 10-digit long code for commercial use. As you can imagine, volumes increased drastically when businesses started sending bulk messages<\/a> on channels reserved for low volume P2P channels.<\/p>\r\n\r\n\r\n\r\n
To make things worse, spammers got onto the bandwagon as well. This caught the attention of MNOs (Mobile Network Operators).<\/p>\r\n\r\n\r\n\r\n
MNOs realized that businesses need to have a dedicated channel for A2P SMSs. After brainstorming, they came up with 10DLC as the ultimate solution.<\/p>\r\n\r\n\r\n\r\n
Now AT&T and T-Mobile are asking businesses to register for 10DLC to send A2P messages to their network and other network providers are expected to do the same. If you do not register, your message traffic may be subject to heavier carrier filtering.<\/p>\r\n\r\n\r\n\r\n
In summary,\u00a010 Digit Long Code (10DLC) is the new standard for Application-to-Person (A2P) text messaging utilizing a traditional 10-digit phone number.<\/p>\r\n\r\n\r\n\r\n
Benefits of 10DLC<\/h2>\r\n\r\n\r\n\r\n
Now that businesses have 10DLC as their dedicated channel for A2P they can enjoy benefits such as:<\/p>\r\n\r\n\r\n\r\n
- \r\n
- Improved deliverability and compliance<\/strong>:\u00a0Do you know the pain of getting blacklisted by a Carrier and having to whitelist yourself by giving proof of your business use cases? Those who have been through the process would do anything to avoid it and 10DLC does exactly that. After your business is registered with the Carrier your messages have a higher probability to be delivered.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
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- Leverage existing voice numbers<\/strong>:\u00a0Businesses do not need to purchase a new number for texting. They can convert their existing voice numbers<\/a>, including landlines, for A2P 10DLC messages. This is great news as now they can engage their customers with familiar numbers. Otherwise, it is difficult to re-engage customers with new numbers.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
- \r\n
- High throughput<\/strong>:\u00a0The throughput for traditional long code is 1 MPS (Message per Second). 10 DLC will have a throughput greater than that of traditional long code and lesser than that of short code. This enables your agents to have faster communication with customers at scale.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
- \r\n
- Local Number Recognition<\/strong>:\u00a0This is a key feature that makes 10DLC a more lucrative option than Toll-free SMS-enabled numbers. The open rate of SMS from a local number is way higher than that from an international number<\/a>. It makes your campaigns more effective and personalized as customers tend to trust local numbers<\/a>.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
Move to 10DLC with JustCall<\/h2>\r\n\r\n\r\n\r\n
In order to move to 10DLC, businesses that use JustCall’s SMS capabilities have to do a one-time registration of their Brand and Campaigns.<\/p>\r\n
\n![\"g2\"](\"https:\/\/web.justcall.dev\/blogv2\/wp-content\/themes\/jc-blogv2\/assets\/g2-review.svg\")
\n Join 10,000+ Project Managers Who Manage Their Work Using JustCall<\/p>\n\t\t\t\t
Start your 21 day trial with JustCall.<\/p><\/div>\n <\/div>\n
- Local Number Recognition<\/strong>:\u00a0This is a key feature that makes 10DLC a more lucrative option than Toll-free SMS-enabled numbers. The open rate of SMS from a local number is way higher than that from an international number<\/a>. It makes your campaigns more effective and personalized as customers tend to trust local numbers<\/a>.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
- High throughput<\/strong>:\u00a0The throughput for traditional long code is 1 MPS (Message per Second). 10 DLC will have a throughput greater than that of traditional long code and lesser than that of short code. This enables your agents to have faster communication with customers at scale.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
- Leverage existing voice numbers<\/strong>:\u00a0Businesses do not need to purchase a new number for texting. They can convert their existing voice numbers<\/a>, including landlines, for A2P 10DLC messages. This is great news as now they can engage their customers with familiar numbers. Otherwise, it is difficult to re-engage customers with new numbers.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
- Title 2<\/a><\/li>
- Title 1<\/a><\/li>